Regional Tourism Organization 8 (RTO8)
Regional Tourism Organization 8 (RTO8) is funded by the Ontario Ministry of Heritage, Sport, Tourism and Culture Industries to promote regional tourism activity in the area that is now branded as Kawarthas Northumberland. It was created through the Tourism Competitiveness Study completed in 2009.
RTO8 exists to support a competitive and sustainable regional tourism industry, attract visitors, generate economic activity and create jobs. We work with industry partners to build up the Kawarthas Northumberland region through experience development, investment, marketing, and workforce development. Kawarthas Northumberland will be a destination that drives its visitor economy with balanced and purposeful year-round visitation that meets our current and future capacity and community development needs. By 2026, Kawarthas Northumberland communities will be recognized as one of the leading travel destinations in Ontario for experiencing soft outdoor and rural adventure connecting Canadian waterway heritage.
RTO8 works with the existing tourism offices in Kawartha Lakes, Northumberland County and Peterborough & the Kawarthas who are each responsible for product development and marketing to tourism consumers within their areas.
These offices are the lead agencies for local tourism within each of the three sub-regions of Kawarthas Northumberland. Each works in partnership with stakeholders to market and develop their respective sub-regions and provides strategic and practical support to develop and sustain Kawarthas Northumberland – RTO8 as a competitive and sustainable tourism.